The smart choice in shocks begins with reliability
When replacing worn shock absorbers on a customer’s vehicle, automotive service professionals understand they only have one chance to get it right. Shock replacement might only occur once during the lifetime of a given passenger vehicle, and when the owner authorizes this important repair, he or she expects to feel immediate, positive results.
“Shock replacement is an important investment,” explains Karen Ameel, Senior Manager for the Monroe® brand of ride control and suspension components. “The consumer wants to be confident that their new shocks will provide a noticeable improvement in ride characteristics. They’re looking for the smart, reliable choice that can help enhance road holding performance, comfort and safety – and prevent premature tire wear.”
Reliability is precisely why so many automotive professionals choose Monroe over other brands of shocks. They understand that reliability encompasses several fundamental advantages, including the manufacturer’s focus on advanced technology, leadership in the Original Equipment market, and a proven track record of helping protect customer safety.
Better in every way
The Monroe brand has been an industry leader in each of these areas for more than 100 years. In fact, Monroe invented the very first dual-action shock absorber back in 1929, and the brand continues to pioneer innovative technologies for each new generation of passenger vehicles. And, as part of the global Ride Performance business of DRiV Inc., which operates a network of 7 advanced engineering facilities around the world, Monroe continues to develop exciting new products for the road ahead.
This investment in research and development is also a major reason why many leading global automakers equip their latest models with shocks from DRiV and Monroe. Whether it’s Audi, BMW, Fiat, Mercedes-Benz, Volkswagen or other premier nameplate, many top manufacturers consider DRiV and Monroe the reliable choice for world-class driving control, comfort and safety.
Shocks matter because safety matters
For consumers, making a smart, reliable choice of shocks begins by understanding what these safety-critical parts really do. Shock absorbers help hold a vehicle’s tyres against the road and enhance lateral stability in a variety of driving situations. In addition, properly functioning shocks can reduce braking distance by maintaining tire-to-road contact and preventing excessive weight transfer to the front wheels. It has been tested* that a vehicle equipped with shocks that are 50-percent worn out can increase braking distance by several meters. Monroe recommends having shocks absorbers checked every 12.000 miles.
In addition, shocks help maintain vehicle stability when cornering, making evasive maneuvers and/or operating in windy conditions.
New shocks can even help consumers save money by reducing premature wear of tires, brakes and suspension components. So making a smart, reliable choice of shocks can pay dividends beyond the ride control units themselves.
Bottom line: experience matters. The vast industry experience – in research, OE leadership and in helping protect driving safety – built into every Monroe shock helps installers and vehicle owners around the world make the smart choice every day.
*TÜV Test – Institute of Traffic Safety
The content contained in this article is for informational purposes only and should not be used in lieu of seeking professional advice from a certified technician or mechanic. We encourage you to consult with a certified technician or mechanic if you have specific questions or concerns relating to any of the topics covered herein. Under no circumstances will we be liable for any loss or damage caused by your reliance on any content.
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