ENGINEERED TO LAST: 5-YEAR WARRANTY

Monroe, one of the industry’s best-known and most respected brands, is helping workshops lever the power of making “smart” decisions by extending the 5 year warranty previously available only on select premium products to include all light vehicle Monroe shock absorbers and struts. Monroe Original? 5 years. Monroe Adventure? 5 years. Monroe Van-Magnum? Once again, a 5 year warranty featuring the same conditions previously available only on Monroe OESpectrum and Monroe Intelligent Suspension RideSense.

The 5 year warranty includes as well the Monroe Mounting Kits, Monroe Protection Kits, Monroe springs and Monroe Steering & Suspension parts for light vehicles. That's a tremendous statement not only about the quality of genuine Monroe parts, but also the brand's commitment to customer value and satisfaction.

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Doing the job right

The new, across-the-board 5 year warranty reinforces the importance of not only choosing the best parts, but performing the complete repair.  Service professionals understand that shocks and struts must be replaced in pairs on the same axle, and that proper performance and service life depend on the corresponding installations of shock and strut protection kits (PK) and, where applicable, mounting kits (MK).  Performing the complete repair in this manner is a requirement of the new warranty program, as it helps promote better performance and longer product life and, above all, best protects the interests of the vehicle owner.

Let’s face it; shock absorber and/or strut replacement represents a significant financial investment for most vehicle owners.  It is easy for customers to say “no” when they are unsure of the value of this investment.  Even after learning the importance of equipping their vehicles with properly functioning shocks and struts, some consumers are reluctant to approve the repair…until they are convinced they are making a truly “smart” decision.  Closing this gap – and demonstrating the unique value of investing in new, top-quality units – becomes much easier when a workshop or parts store professional can add the benefit of an industry-leading warranty. In short, a 5 year warranty can profoundly increase customer confidence and trust.

Monroe is making another important investment – the brand has introduced a comprehensive new packaging platform that brings a consistent, high-impact look to the brand’s complete shock and strut range. In addition to simplifying the brand’s trade dress, the new packaging highlights Monroe’s expertise in the original equipment marketplace as well as the new, across-the-board 5 year warranty coverage on all new, genuine Monroe parts.

While the packaging is “new” in multiple ways, the same, iconic black-and-yellow colors and Monroe “wings” logo remain, connecting an entirely new generation of vehicle owners with one of the most storied brands in the automotive industry.