MONROE® ‘EVERYTHING GETS OLD’ RIDE CONTROL CAMPAIGN DEBUTS IN MAJOR LEAGUE BASEBALL STADIUMS
Innovative Automotive Safety Message to Reach Millions at Ballparks, Through Hundreds of Game Broadcasts
Monroe, MI, April 1, 2013 – It’s Opening Day of the 2013 Major League Baseball (MLB) season – and for Tenneco’s (NYSE: TEN) Monroe® shocks and struts brand, which will debut its innovative “Everything Gets Old. Even Your Shocks” automotive ride control advertising campaign for baseball fans across North America. The Monroe “Everything Gets Old” message will appear in behind-the-plate and baseline banners in several MLB stadiums and reach millions of additional fans watching game broadcasts throughout the season.
The “Everything Gets Old” campaign reminds consumers that their vehicles’ shock absorbers and struts eventually wear out and need to be replaced. Because these ride control components are “hidden” beneath the vehicle, the campaign compares their gradual wear to more readily visible consumer items, including bananas, shoes, socks, tires, toothbrushes – and even baseballs. In addition to MLB stadiums, “Everything Gets Old” will be featured in hundreds of roadside billboards, thousands of radio and print ads, and in an extensive digital campaign that includes Web banners, “in-app” music/radio ads and other engagement-driven elements.
The Monroe brand’s consumer messages are a common sight for baseball fans; the brand’s innovative “Save the Squirrel” campaign was seen by millions of fans attending games and watching MLB broadcasts over the past five years.
“Our in-stadium banners generate tremendous response, both among fans at the ballparks as well as the millions of consumers who see our message in game broadcasts and in highlights replayed in sportscasts and shared via the Web,” said Monroe Brand Manager Carri Irby. “Our goal is to connect with vehicle owners who might never have thought about the condition of their shocks and struts, and to encourage them to have ride control safety inspections performed as part of their next vehicle service occasions.”
Shock absorbers and struts play important roles in helping deliver safe steering, stopping and stability. Because worn ride control components can compromise vehicle safety in certain driving situations, many industry professionals recommend that worn units be replaced at 50,000 miles/80,000 kilometers.1
For more information regarding the Monroe “Everything Gets Old” campaign and/or Monroe products, please contact your automotive service provider; visit www.monroe.com; like us on Facebook at https://www.facebook.com/MonroeShocks; download the new Monroe App for your iPhone, BlackBerry or Android smartphone; or write to: Monroe Marketing, One International Dr., Monroe, MI 48161.
Tenneco is a $7.4 billion global manufacturing company with headquarters in Lake Forest, Illinois and approximately 25,000 employees worldwide. Tenneco is one of the world’s largest designers, manufacturers and marketers of clean air and ride performance products and systems for automotive and commercial vehicle original equipment markets and the aftermarket. Tenneco’s principal brand names are Monroe®, Walker®, XNOx™ and Clevite® Elastomer.
1 Actual mileage may vary depending upon driver ability, vehicle type and type of driving and road conditions.