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Tenneco Inc. Ride Control Brand Preferred by 53 Percent of Technicians, According to Study by International Research Firm
Las Vegas, NV - U.S. automotive technicians prefer Monroe® shock absorbers, struts and related components more than four times over the next best-performing brand, according to an aftermarket study conducted by a leading global growth consulting company.
Monroe was identified by 53 percent of participating technicians as the best overall brand in ride control products in Frost & Sullivan’s “2007 United States Automotive Technicians’ Choice: Evaluation of Automotive Replacement Parts” study. The next best-performing brand was selected by 12 percent of surveyed technicians.
Frost & Sullivan is a global consultancy specializing in technology, marketing, economic and customer research, competitive intelligence, and corporate strategy. The company sponsors a variety of awards recognizing businesses for outstanding achievements in areas such as technological innovation, customer service, and strategic product development. Based on the results of its latest buying preference study, Frost & Sullivan presented Tenneco with the 2007 Technicians’ Choice Award.
“Tenneco has demonstrated an extraordinary commitment to the development of world-class ride control technologies,” said Tonya Fowler, director of competitive benchmarking services, Frost & Sullivan. “This attribute has earned the company’s Monroe brand the top preference among a very demanding and powerful reference group.”
Comments offered by survey respondents included: “They have a good name; people recognize Monroe and they also have wide coverage,” “Most of my customers prefer the Monroe brand,” and “Monroe stands behind their products.”
“We consider this overwhelming preference for Monroe products as an endorsement of our total aftermarket program, which includes innovative technologies, application-engineered components, strong brand support at the consumer level, exceptional technical training, and unsurpassed coverage of domestic and foreign-nameplate applications,” said Richard Alameddine, vice president of marketing, North American Aftermarket, Tenneco. “Monroe’s strength ultimately results in a competitive advantage for distributors, jobbers and service providers who sell our products.”
The Frost & Sullivan report also lauded Tenneco’s development and support of the “Safety Triangle” consumer education initiative, which communicates the close relationship between ride control performance and vehicle steering, stopping and stability. Tenneco also strongly supports the automotive service industry’s 50,000-mile/80,000-kilometer ride control replacement recommendation through hundreds of billboards and radio, print, and online ads.
For more information regarding Monroe shocks and struts and other Tenneco products for the transportation aftermarket, please contact your Monroe supplier or visit www.monroe.com.
Tenneco Inc. is a $4.7 billion manufacturing company with headquarters in Lake Forest, Illinois, and approximately 19,000 employees worldwide. Tenneco is one of the world’s largest designers, manufacturers and marketers of emission control and ride control products and systems for the automotive original equipment market and the aftermarket. Tenneco markets its products principally under the Monroe®, Walker®, Gillet™ and Clevite® Elastomer brand names. Among its products are Sensa-Trac® and Monroe Reflex® shocks and struts, Rancho® suspension systems and shock absorbers, Walker® Quiet-Flow® mufflers, DynoMax® performance exhaust products, and Clevite® Elastomer noise, vibration and harshness control components.
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