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Brand’s New Import Ride Control Catalog, 90-Day Money-Back Offer, Consumer Promotions Designed to Help Service Providers Capture Import Business
Monroe, MI - Proving that leadership in the import ride control category involves more than simply offering the right replacement shocks and struts, Tenneco Automotive’s (NYSE: TEN) Monroe brand has introduced a broad range of marketing and merchandising tools designed to help parts distributors and service providers target the thriving foreign-nameplate vehicle category.
To help aftermarket parts and service providers and import specialists capture new shock and strut sales, Monroe has published an import-only catalog of replacement ride control products. The 2005 Monroe Shocks & Struts for Imports catalog, now available through Monroe distributors, includes coverage of ride control products for more than 93 percent of import vehicles registered in the U.S. and Canada. Monroe products for imports include premium Sensa-Trac® and Monroe Reflex® shocks and struts, Quick Strut™ assemblies and Monro-Matic Plus™ shocks and struts.
Monroe also is backing its expanded import line with Tenneco Automotive’s exclusive "Safe & Sound Guarantee," a 90-day trial offer that allows consumers to receive a refund for the product purchase price plus labor of up to $50 per axle if not completely satisfied with premium Monroe units. (Restrictions apply; please see www.monroe.com for program details.)
"By relying on Monroe, aftermarket distributors and service shops can offer not only the broadest selection of replacement shocks and struts for imports, but also the ride control category’s only money-back guarantee," said Richard Alameddine, vice president of marketing, North American Aftermarket, for Tenneco Automotive. "Monroe offers the tools our business partners need to establish new customer relationships in the import category."
Promotions also play an important business-building role for Monroe installers, according to Alameddine. Membership in the brand’s popular Expert Plus dealer loyalty program includes a variety of exclusive consumer promotions backed by national advertising.
"Our promotions have become an industry benchmark in terms of the number of participating shops and the impact these programs have on the installer’s ride control business," Alameddine said. "They’re a great way to attract the consumer’s attention in order to communicate the value of our products. This is especially important in the import category, where many vehicle owners are still not aware of the quality and broad availability of replacement ride control products for their cars, light trucks, vans and SUVs."
Monroe Sensa-Trac shocks and struts feature “prescription” valving technologies engineered to match each import vehicle’s original ride and handling profile. For import light trucks, minivans and SUVs, Monroe also offers ride-tuned Monroe Reflex shocks and struts. These units feature Monroe’s next-generation Reflex valving, which helps reduce vehicle pitch and roll in applications with higher centers of gravity.
Monroe recommends replacing shocks and struts at 50,000 miles for improved ride and handling. For many popular-selling vehicles, replacing ride control products that have been driven for 50,000 miles or more can enhance vehicle handling characteristics and comfort. (Actual mileage may vary depending on driver ability, vehicle type, and type of driving and road conditions.)
For more information on Monroe shocks and struts for imports, please contact your Monroe supplier, visit www.monroe.com, or write to: Monroe for Imports, One International Drive, Monroe, MI 48161. To locate the nearest Monroe installer, simply use the "Dealer Locator" feature on www.monroe.com.
Tenneco Automotive is a $4.2 billion manufacturing company with headquarters in Lake Forest, Illinois, and approximately 18,400 employees worldwide. Tenneco Automotive is one of the world’s largest producers and marketers of ride control and exhaust systems and products, which are sold under the Monroe® and Walker® global brand names. Among its products are Sensa-Trac® and Monroe® Reflex® shocks and struts, Rancho® shock absorbers, Walker® Quiet-Flow® mufflers and DynoMax® performance exhaust products, and Monroe® Clevite® vibration control components.
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